Guidelines

What makes a listing publishable.

These are the standards we hold every Flipora listing to. Following them also makes your listing far more compelling to a serious buyer.

Describe the business, not the dream

Explain what the website does, who uses it and how it makes money today.

Only real numbers

Enter revenue, profit and expenses you can support. If the site is pre-revenue, say so — it is a valid listing.

State what's included

Domain, source code, content, brand assets, socials, customer lists and any handoff support.

Use genuine screenshots

Show the actual product or site, not mockups of a future version.

No misleading claims

No guaranteed income, no implied partnerships, no borrowed traffic figures from other properties.

Keep it current

Update your listing when price, financials or scope change. Stale listings lose buyer trust quickly.