Resources
Guidance for a well-run sale
Short, practical notes on the parts of a sale sellers most often get wrong.
Pricing your website
Most online businesses are valued on a multiple of monthly profit, adjusted for stability, concentration risk and how much work the owner does. Establish your profit honestly first, then set a range you'd genuinely accept.
- • Use trailing 6–12 month profit, not your best month
- • Note any one-off spikes and explain them
- • Decide your walk-away number before you list
Preparing your financials
Buyers discount numbers they can't verify. Separate actual results from anything forward-looking, and be ready to show where the figures come from.
- • Export revenue from your payment processor or store admin
- • List recurring expenses line by line
- • Label pre-revenue clearly rather than projecting
Writing a listing buyers trust
Clear, specific writing outperforms marketing language. Describe what the business actually is, who pays for it and what the buyer will be responsible for.
- • Explain the customer and the problem in one paragraph
- • Be direct about weaknesses; buyers find them anyway
- • Show the product with real screenshots
Handling the transfer
Agree the handoff in writing before money moves: what transfers, when, and what support you'll provide afterwards.
- • Domain, code repository, accounts and integrations
- • Customer notifications where relevant
- • An agreed support window with defined scope